Team Cow Boss Affiliate Program
Cow Boss Ranchwear — Lovell, WY
Earn while you compete.
We're looking for the real ones. Rodeo queens. Bull riders. Barrel racers. The ranch kids who put in the hours. If you live this life, there's a spot for you on the team.
How it works
Simple as a Saturday morning gather.
No catch. No fine print. Just a real program built for people who actually ride.
Fill out the application
Takes about two minutes. Tell us who you are and what you do. Rodeo athlete or content creator — both welcome.
Get your free shirt
Once you're approved, we send you a 100% off code to pick any Cow Boss shirt in your size. On us.
Share your link
You get a personal affiliate link. Post it on social, put it in your bio, tell your crew. Every sale you send earns you commission.
Get paid
Commission goes straight to you. Use it to cover entry fees, gear, travel — whatever keeps you competing.
This brand wasn't built in an office.
My name is Justin. My wife and I run cattle out of Lovell, Wyoming. We've got two little kids, a lot of horses, and not enough hours in the day — same as most of you.
I started Cow Boss because I crushed five iPhones in pearl snap chest pockets that hadn't changed in 50 years. Nobody had built a western shirt for the way we actually work. So I did.
Team Cow Boss exists because I want the people living this life to be the ones representing it. Not models. Not influencers who've never touched a calf. Real cowboys, cowgirls, and ranch kids who earn their gear every single day.
That's who this program is for. And if that's you — we want you on the team.
Who's welcome
Two ways to ride with us.
Whether you're competing every weekend or building an audience around this lifestyle — there's a place for you.
Team Athletes
Rodeo Athletes & Ranch Hands
- Bull riders, ropers, barrel racers
- Rodeo queens & royalty
- High school & college rodeo competitors
- Ranch kids who grew up in this
- 4-H & FFA — the next generation
- No follower minimum. Authenticity wins.
Brand Partners
Creators & Influencers
- Ranch & western lifestyle accounts
- Ag-focused content creators
- Horsemen, trainers, clinicians
- Cowboy poets, country artists
- Anyone building an audience in this world
- Reviewed individually for fit
What you get
The whole package.
Here's exactly what being on Team Cow Boss means for you.
Free Cow Boss Shirt
You pick the style and size. We send the code. No strings attached.
Your Affiliate Link
Personal link tracked to you. Every click, every sale — yours to own.
Commission on Sales
Real money, real fast. Cover your entry fees, your fuel, your gear.
Ambassador Dashboard
Log in anytime. See your clicks, your sales, your earnings in real time.
Brand Amplification
Your content gets shared. Top athletes get featured on our channels.
A Brand That Gets It
We're not a corporation. We're ranchers. We'll actually answer when you reach out.
Apply to Team Cow Boss.
Fill this out and we'll be in touch within a few days. Most applications are approved within 48 hours.